Develop personalized URL campaigns where your prospects get individualized web pages. Each web page is:
- Personalized
- Contains your message targeted to the prospect’s segment
- Tracked to give you real time feedback on activity and interests
Develop generic URL campaigns for advertising either online through banner ads and search or in print media advertising. Each ‘general’ web page complements the personalized web page and is:
- Tailored to the expected target audience
- Tracked and measured
- Can be optimized, real-time
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Leverage technology to enable integrated media campaigns that include:
- Personalized direct mail and email
- Online and print advertising
- Personalized and relevant Web pages
- Real-time notification and alerts
- Responses
- Conversions
- Activity
- Interests