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Event Marketing

Overview: A leading Database Marketing firm spends a large percentage of its budget every year securing annual conference registrants. They wanted to conduct a test to measure the cost and effectiveness of sending generic printed brochures vs. electronic vs....

Cross Selling

Overview: A diversified financial services company wanted to increase product sales and customer retention throughout their customer base. They wanted a program that would add value to the customer while increasing the productivity and effectiveness of their financial...

Prospect Nurturing

Overview: A global multimedia corporation recognized the potential to sell new products to identified prospects. Those identified prospects had previously expressed interest or responded to a prior campaign. Their goal was to increase the opportunity pipeline using...

Lead Generation

Overview: A global IT services and business consultancy company wanted to generate demand for its SAP products and services. Their target was to create a $20 million sales pipeline within the United States using a single campaign. They were looking for new customer...